Membership Resources
To better support our members, we will be adding a variety of resources to this section.
From marketing tips to design advice on how to get the best from your advertising, we will cover lots of topics.
If you have any suggestions or issues that you'd like us to add, please email sohanlon@istd.org.
Marketing
Make your messages work for you!
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.
What words are you choosing to direct people’s attention to your dance studio or business?
Turning a browser into a reader is the first step in increasing your business, and making a great first impression is essential.
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Email marketing Top 10 Tips
Not sure whether to start your own email newsletter? Our top tips might help you plan ahead and make the most out of your e-marketing - whether you're sending out a simple text email or using a template design within a special email marketing programme.
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How can I market my dance school better to prospective students?
You teach because you love to dance. But these challenging economic times call for much more business acumen and strategy than might have been needed in the past. Here are just a few, simple ideas to get you thinking about how you might improve your marketing.
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Getting students in the door and keep them dancing for life
The main goal of dance marketing is attracting new students to come to your studio, whether they are experienced dancers or those looking for a recreational activity.
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The value of a picture
How using great photos can help improve your marketing and strengthen your message, both online and in print.
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Using social media
The internet has completely changed the face of marketing for all types of industries, not least the dance studio world. And social media has become an essential part of promoting your business, allowing you to reach a completely new audience, increase enrollment and, perhaps most importantly, improving communications with your existing students. From Facebook to email, here's a quick guide on how to get the most from your Tweets and updates!
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Social media glossary
In the fast-moving world of social media and digital technology it can be difficult to keep up with new terms and concepts. So we've put together a glossary that might help you get to grips with some of the basics!
Design
From flyers to websites - some of our top design tips
Whether you have in-house designers at the ready or you'd just like to create something simple in Word, there are some design principles that everyone can benefit from.
We've listed some points that are useful to bear in mind when you're coming up with a design concept for any part of your business, from website development to advertisements.
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Are you an ISTD school or Approved Dance Centre and you would like to use our logo on your website?
ISTD members, ISTD faculties and ISTD departments may use the official ISTD logo for any publishing (print or web), any promotional material, programmes, events or advertising for the ISTD that have been sanctioned by the Society.
Approved Dance Centres are also permitted to use a special logo in order to promote themselves as centres of dance teaching excellence.
Start a conversation
We are always here to help, but If you have ideas or questions that you would like to share with your fellow members don't forget that you can start a discussion on the ISTD's Facebook page.
And we're now on Twitter, so you can start following our conversations there too!
Looking for a teaching position or want to buy a school?
Check out our classified ads page for listings for teachers wanted, studios for hire, dance schools for sale, music for sale and much more.
