1. You are here:
  2. Home
  3. Membership
  4. Membership Resources
  5. Marketing

Marketing

Simple Steps to Market Your Dance School

Loving dance is an essential trait for a dance teacher, but to run a successful dance school, dancers need to put their marketing hat on and treat it just like any other business. Top tips – from traditional print advertising to social media 

How to be media savvy

Good media relations and the ability to communicate clear messages can really help your business to grow. Paying for an ad is all well and good, but by giving your media relations a little more thought, it is often possible to get free editorial placements instead of, or in addition to, advertising.

Read more about the basics of constructing a press release and how to get maximum benefit from the stories you have to tell! 

Messages

Make your messages work for you!

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. What words are you choosing to make a great first impression and direct people’s attention to your dance studio or business?

Email marketing Top 10 Tips

Not sure whether to start your own email newsletter? Our top tips might help you plan ahead and make the most out of your e-marketing - whether you're sending out a simple text email or using a template design within a special email marketing programme. 

Marketing

How can I market my dance school better to prospective students?

You teach because you love to dance. But these challenging economic times call for much more business acumen and strategy than might have been needed in the past. Here are just a few, simple ideas to get you thinking about how you might improve your marketing. 

Getting students in the door and keep them dancing for life

The main goal of dance marketing is attracting new students to come to your studio, whether they are experienced dancers or those looking for a recreational activity. 

camera

The value of a picture

They say a picture says a thousand words... We take a look at how using great photos can help improve your marketing and strengthen your message, both online and in print.

 

Creating a great marketing plan for your school

Create it, sent it out, track it. This is a marketing plan at its most basic. By understanding the marketing mix and learning a few basic marketing techniques you will be able to take control of developing your business.

Whether you already have an existing marketing plan or you feel the need to shake things up, here are some thoughts and ideas that might help.

Marketing Plan