ISTD Advertising Campaign

As Michael Browne, Chief Executive of the ISTD, made clear in the last edition of DANCE, the ISTD is fully committed to the process of QCA accreditation, as the benefits it brings to our teachers and their candidates are clear to all involved.

An excellent article in a recent edition of Dance Expression by Sally Issler, Chief Education Consultant to the Council for Education & Training (CDET) clearly explains why the accreditation process makes sense for a whole host of reasons. However, the Society is conscious that although we are clear about the benefits and hope we have communicated them effectively to our members over the last couple of years, there are people who might not yet fully appreciate the range of services available to them. We have therefore begun a major advertising campaign to communicate what the Society can offer all dance teachers, students and their parents.

The first in this series of advertisements (see page 132) has already started to appear in the dance press and we hope that by making it clear how much the ISTD can offer in this new era of accreditation, we can ensure that both the Society and its teachers have a healthy future.

To view the advert click on the link to download a PDF version >>

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