Top design tips
5 top tips on advertisement design
The most effective adverts invite the eye to rest on them rather than ‘shouting’ with too many colours/fonts/images.
Where will your advert appear? What do the other adverts in that publication look like? Try to make yours different so it stands out from the crowd.
Think about the copy – less is most definitely more!
If you can’t afford a big advert, be creative with the small space and make it very clear where people go to get further information – there may not be room for much more than a web address so make it a feature of the design.
Think about how often you advertise to make the most of your budget. Spreading your message across a variety of media (online listings, local newspapers etc.) can be more effective than just using the same outlet week after week.
5 top tips on flyer and print design
What size should it be? will it have to fit into a DL leaflet holder or does it need to be mailed in a C5 envelope?
Do you have too much text? Less is more when it comes to copy on a flyer. Lots of copy will not only make it look a mess, but also people won’t bother reading it
Have you used 'white space'? It doesn’t matter how great the picture you’re using might be, if the image and text can’t ‘breathe’ the effect will be ruined. ('White space' doesn't actually have to be white!)
Is your branding clear and attractive? If you have to include more than one logo, a neutral strip at the bottom or top of the flyer is a good idea so the logos are clearly visible and the design looks clean. A neutral pale grey or just white work well as background colours for the strip
Is your main message clear? If you want people to visit a website for more information, for example, make sure the web address is highly visible
5 top tips on website design
Websites should look great, be VERY easy to read and find the information that you're looking for. Make your site as easy and simple to navigate as possible and people will come back.
Ensure that it is listed high on search engines so it’s easy to find - there are lots of ways to help your website move up to the top of the list, including adding meta tags and having your site listed in as many places as possible.
Make sure the design and branding is consistent throughout the site so that people will recognise your site even if they're directed there from another source like a search engine.
There’s nothing more off-putting than waiting for a slow website with too many ‘bells and whistles’ to download. Make sure all pages download quickly.
Finally, don't try to re-invent the wheel. If you're thinking of creating online forums and areas for your students to chat with each other, consider whether linking to Facebook or another social networking site would be more effective - and save you money!
Get in touch
If we can help in any way, please don’t hesitate to get in touch with any of the marketing team:
Alec Jessel, Head of Marketing & Membership Support Services
Tel: +44 (0)20 7377 1577 ext. 820
Tamsin Moore, Design & Publications Manager (Monday to Wednesday)
Leanne Armstrong, In-House Graphic Designer (Monday to Friday)