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TV Dance Shows Boost Popularity in Dance

TV Dance Shows Boost Popularity in Dance

11 November 2011

1 in 5 British adults are now strutting their stuff

Read coverage on this story in the Daily Mirror online.

Press Release

A nationwide survey carried out for Dance Proms, a new dance festival taking place at the Royal Albert Hall on Sunday 13th November, reveals that just over 1 in 5 British adults (21%) have become more interested in dancing as a result of TV dance shows such as Strictly Come Dancing.

Roughly the same number of adults (1 in 5 – 20%) currently participate in some form of dance - covering a huge range of styles from ballet to ballroom and street to salsa  - and just over 1 in 8 adults (13%) have taken part in a dance class in the last five years

The survey was conducted by YouGov, who interviewed 2058 UK adults (aged 18+) between 28th - 31st October 2011.

The first ever Dance Proms features 24 acts, selected from a competition held earlier this year to find the UK's most talented dance students and representing all genres of dance. Dance Proms, a celebration of dance in all its forms, is organised by UK’s leading dance organisations: the International Dance Teachers’ Association (IDTA), Imperial Society of Teachers of Dancing (ISTD); and the Royal Academy of Dance (RAD) in association with the Royal Albert Hall.

Luke Rittner, Chief Executive at the Royal Academy of Dance comments: "All lovers of dance will be delighted with the findings of this survey. They are a wonderful curtain raiser to the Dance Proms festival which will bring together thousands of enthusiasts to watch an evening of dance - a sugar rush of delights for the eyes."

Patron for Dance Proms, Wayne Sleep OBE adds: “Dance Proms is a wonderful idea because it brings schools together from all over the United Kingdom. You can see what kind of technique they’ve learnt, you can be inspired by one of the choreographers from a different school and it unites everybody and encourages them to discuss the art of dance. It promotes dance; it makes it more popular and that’s what we’re here to do; get more people interested in dance.” 

Further findings from the Dance Proms poll include:

  • The most popular form of dance to take part in is social dancing (13%) followed by  dancing in fitness classes, for example Zumba (5%), the latest dance craze to sweep the US and Europe, and favoured among many celebrities including Wayne Rooney, Madonna and Jennifer Lopez. 
  • Of those who have participated in a dance class in the last five years, 66% said they did it to have fun, with fitness coming a close second (63%). The social aspect is also important with over a fifth (21%) taking dance classes to meet people.
  • Fred Astaire topped the poll as the respondents’ favourite dancer with 17% of respondents citing him as one of their favourites.  Although he was most popular with the over 55s (28%) a surprising 1 in ten (10%) of 18 to 24 year olds voted for him. Michael Jackson was second (14%) followed by: Ginger Rogers and Michael Flatley who were joint third (13%).

Dance Proms takes place at the Royal Albert Hall at 7pm on Sunday 13th November and is open to the public.Tickets start from just £10 and are now on sale through the Royal Albert Hall Box Office on 0845 401 5045 or online at  www.royalalberthall.com. For further information about Dance Proms please visit www.danceproms.co.uk or contact info@danceproms.co.uk.


For media enquiries please contact Emma Lawson or Tori Dance at Midas PR: 020 7361 7860, emma.lawson@midaspr.co.uk or tori.dance@midaspr.co.uk

Notes for Editors

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2058 adults. Fieldwork was undertaken between 28th - 31st October 2011. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Dance Proms

This partnership brings together, for the first time the three biggest international dance training/awarding bodies, which between them have more than 30,000 members (15,000 members within the UK & Ireland) and The Royal Albert Hall. This unique and exciting collaboration, with the use of technology will enable young dancers from all over the country to engage with each other as well as the opportunity to perform on stage at one of the world’s most iconic and prestigious venues.  The final performances will showcase the excellent work of the organisations and their teaching members to raise standards and increase participation in and appreciation of dance in the UK.

Entries were submitted by UK and Ireland-based teachers who are members of one of three organisations: the Imperial Society of Teachers of Dancing (ISTD), the International Dance Teachers’ Association (IDTA) or the Royal Academy of Dance (RAD UK). 

The Imperial Society of Teachers of Dancing

The Imperial Society of Teachers of Dancing (ISTD) is one of the leading dance examinations boards in the world. Formed in 1904 it is today a registered educational charity and is the only organisation that covers the full spectrum of dance examinations on a truly global scale. ISTD dance teachers are highly experienced in teaching children and adults in a variety of dance styles ranging from Ballet to Ballroom, Salsa to Tap, and South Asian Dance to Latin American Dance. 250,000 of their examinations in a variety of dance forms are taken each year. With over 7,500 members in more than 50 countries, the ISTD provides a range of syllabi, courses and events across the globe. For more information about the ISTD, visit www.istd.org. To find a dance teacher in your area, visit www.dance-teachers.org

The International Dance Teachers’ Association

The International Dance Teachers’ Association (IDTA) is one of the world’s largest examination boards, covering the full spectrum of dance examinations on a global scale, with over 7,000 members in 55 countries. The objectives of the Association are to promote knowledge and foster the art of dance in all its forms, to consult, to maintain and improve teaching standards, to offer a comprehensive range of professional qualifications in all dance genres, and to provide and maintain syllabi and technique in all dance genres to train dance for the profession. For more information about the IDTA, visit www.idta.co.uk

Royal Academy of Dance

The Royal Academy of Dance (RAD) is one of the world’s most influential ballet education and dance teacher training organisations. The RAD promotes knowledge, understanding and practice of dance internationally, and seek to accomplish this through promoting dance, educating and training students and providing examinations to set standards and reward achievement. Their exams are designed to motivate and encourage students of all ages and levels of ability through a systematic measurement of progress and attainment. Last year, over 230,000 young people entered RAD examinations worldwide. For more information about the RAD, visit www.rad.org.uk

Royal Albert Hall

The Royal Albert Hall, built to fulfill the vision of Prince Albert, has been in continuous use since it was opened in 1871 as a multipurpose building to host music concerts, dance spectaculars, exhibitions, public meetings, scientific conversations and award ceremonies. It is a registered charity held in trust for the nation and is considered as one of London’s most prestigious performing venues. For more information about The Royal Albert Hall, visit www.royalalberthall.com 


WebPlay is an arts-education charity that combines drama and technology to create inspirational, cross-curricular projects for schools that raise children’s achievement, creativity and cross-cultural awareness. Since 2000, they have worked with over 32,000 children from across the UK, US, India and China. For more information about WebPlay, visit www.webplay.org


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